You know Polar for the range of fitness tracking products (like their watches and heart rate straps). While you could certainly use those to train for your own goals, that’s a very solo-focused effort. To flip that coin, Polar is teaming up with i-tri to help out larger groups.
https://knapsack.news/2020/03/03/polar-and-i-tri-are-teaming-up-to-empower-girls/